Mic check! Wait a second. This isВ YouTube. Why should I care about sound quality? After all, isnt video quality what the Tube is all about? Most people know sound quality is important but they still tend to focus more onВ HD videos. Technically, YouTube is all about video but dont overlook the importance of sound. There are plenty of reasons why you shouldnt pass on sound quality, especially if you are making or thinking about making videos. We are so spoiled byВ 1080pВ videos that sound quality is an afterthought. We dont usually place an importance on sound but there are plenty of reason why it shouldnt be overlooked. You may not know it, but audio quality can determine whether you finish watching a video or whether you click somewhere else. Im going to list 5 of them. Ill bet my money that if you visit YouTube daily, you will relate to all of these reasons. Lets get to it.
This one is easy to understand. When audio is clear, you dont have to work to understand or decipher it. A good microphone will eliminate background hums and white noise. These noises are stressful and distracting. When you are watching a bad or distracting video, its easier to minimize or look away compared to muting or lowering the volume. If youve ever worked a third shift job, you will understand the significance of background noise and the effects it has on your body. Noise is louder during the day than at night. This may not seem like a big deal to those with normal schedule, but these noises can result in low-quality sleep and added stress. This is the same reason houses near highways are generally cheaper to rent/own. While you probably wont lose sleep over a YouTube video, background noise will annoy you. Keep background noise down with a good mic. No one want to hear hums and hisses. Think about this. When you are watching a YouTube video and you can barely hear the person speaking, what do you do? Most people will turn up the volume. What if background noise is present? Most people will just leave the video. Having clear, accurate audio is just as important as having clear video. Some would argue more so.
When I am on YouTube, I often have multiple tabs opened. Having multiple tabs open helps with multi-tasking. Lets sayВ I am looking for a headphone review. I would have one tab opened on YouTube and another on Google or Bing looking for written reviews. While I am listening to a video, I would read or skim through a written review. This goes for research too. I would look for information on YouTube while browsing through Wikipedia. Unfortunately, others do this too. In fact, I would bet that you have done this at one point or another. An engaging video becomes a podcast and the HD video quality becomes a nonissue. Now, you only have sound to connect to the video. Good video quality helps engage viewers and good sound quality helps engage listeners.
3. Music When Youre Doing It Right/Wrong
Everyone loves music but not everyone loves your music. If you like country and thinking about adding music to a video, dont count on your viewers having the same taste as you. A common mistake people make when they are making videos is adding over-played or annoying music. One great example is 009 Sound System Dreamscape. This song is un-officially known as the YouTube National Anthem because so many people use it for their videos. Its a bad joke that wont die like Chuck Norris and In Russia jokes. There is a time and place to add music. Dont put up skateboarding compilations using Drowning Pool Bodies. Bad music will make viewer leave in 3 seconds. Good music will have people asking Whats the name of the song? Another thing to consider when adding music is correcting the levels. Dont blast the music in the background if you want to talk. No one will hear you. If you hurt your viewers ears, you will get a big red bar of dislikes.
People are on YouTube for many reasons. To get information, to learn, to connect with others, and to be entertained. Sometimes, a good, well animated voice will be enough to get you subscribers. Even if you have a great voice, you may be shooting yourself in the foot with a crappy mic. A bad mic can make you sound monotone and boring. A good voice is something you cant really help but you can at least get a good mic to keep your voice clear and your viewer engaged. Its strange at first but you have to pretend like you are talking to real people. You cant talk like youre reading a script. Thats boring and people can instantly tell. When you have guests over, do you talk to them like a robot? No, so why would you do that in a video? Good audio quality creates a more personal experience with your viewers. This will help increase comments and activity. Maybe even more likes and favorites. People love to be entertained and poor sound quality ruins the mood.
The last reason why you shouldnt overlook sound quality is patience or rather, the lack-of. People are impatient. Most people will decide to watch the rest of your video after the first 5 seconds. Long pauses or spikes in sound levels test this patience. It is easy to find clues of this. Throughout YouTube, you will see top rated comments saying 3:12 to skip the boring part or You wasted 45 seconds of my life. People have busy lives. They dont want to be bothered with crap and although this is not solely a sound issue, if a viewer watches your video and has to work to hear you, youre in trouble. No one wants to increase the volume when they dont have to. No one wants to hear background noise. And no one wants to listen to head-banging music on a video review. Dont test a viewers patient. More often than not, you will lose.
So thats it. These are 5 quick reasons why you shouldnt overlook sound on YouTube, especially if you are making videos. Clarity is about reproducing your sounds accurately. Audio quality becomes most important to Alt-Tabbers who turn from viewers to listeners. Music can make or break your video. Entertaining voices can keep viewers. And finally, everyone is impatient. Probably the simplest way to improve your videos audio quality is investing in a good mic. Usually, the stock microphones that come with digital cameras suck. Most people would rather watch through a video with good sound and bad video quality than one with good video quality and bad audio quality.